“The most important investment you can make is in yourself.” Warren Buffet

Have you ever heard the saying that games are won and lost in the dressing room? Any sports coach can tell you, it doesn’t always boil down to the performance on the field; it’s about that critical time in the dressing room before the game or even during the opening plays. It’s about attitude and what it means going forward.

Well, we’re in the dressing room now, and it’s time to hit the field. Are you ready, or have you set yourself up for a loss before the first play?

It’s easy to get discouraged about your prospects when you’re listening to the news or reading the newspaper articles on today’s economic climate. But is that news causing you to forfeit the game? Certainly we can’t ignore the news, but don’t use it
as justification to stop investing in yourself, to stop growing and developing or to stop taking risks in business.

My bet for the upcoming game is that there is a gap forming. Those who are giving up and those who are determined to succeed. And with each passing day, that gap is widening. So you need to determine which side you prefer. Those who are giving up before the game starts or those who are determined to win.

If you go forward with a winning attitude, one where you say “Yes, the game is changing, but I’ll stay alert, adjust my strategy and win” you’re going to be fine. That’s the game changer – your attitude.

We are all facing challenges. Some businesses may fail, others flourish and others may just fail to flourish. You need to take stock of your situation and decide now if you’re going to flourish. And when you do that, when you make that decision, you’re going to set yourself up so that you play the best game you have played in years.

When you take this step, this decision to succeed – do it with a goal in mind. Give yourself a specific point spread to win the game. Don’t hold back and play it safe. It’s one thing to say you’re going to win, but quite another to say you’re going to win the game by five goals.

Now, that goal may seem out of reach and may even seem scary. That’s not a bad thing, a goal should stretch you and create just a bit of uncertainty. It’s that uncertainty that will help you grow into your goal over the next year. It’s what is going to push you to succeed and create the path to success.

What’s stopping you from setting the goal? Is it the fear that you’re not going to reach it? What happens if you don’t make your goal, whether it is financial or the growth of your business or the number of clients you gain? Well, what’s happened is that you’ve come closer to success than you would have if you hadn’t set the goal in the first place! Don’t use this as an excuse to not reach your target or to set one that’s too safe. But set a goal that’s going to lead you to win, and win big.

So, we’re here, in the dressing room. Now’s the time – decide right here, right now that you’re going to win the game and decide by how much you’re going to win.

(c) Bernadette Doyle

Bernadette Doyle publishes her weekly Client Magnets newsletter for trainers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them, then get your free tips now at


The Editor

Ogo Ogbata is a writer, teacher, innovator and strategist.


O.G · December 11, 2009 at 6:30 pm

Wise words, Bernadette.

Jennifer · December 14, 2009 at 3:03 pm

I agree. You need not wait until the end of your journey to enjoy and be thankful for every experience during the journey. Equally so, you need not wait for your accomplishment to appreciate all the pieces of the puzzle. You need simply remember that in order to complete the puzzle, all pieces were of use. In this simple memory and understanding lies your appreciation of not only the puzzle, but of all its pieces.

Richard · December 14, 2009 at 3:05 pm

Attitude is a choice. The external environment in and of itself is neutral. The external environment’s neutrality is broken by your perception and reaction to it. Your perceptions and reactions are colored by your past beliefs and interpretations. Past beliefs and interpretations are adopted from what you were taught, and have subsequently taught yourself is the proper, normal, acceptable, agreeable, productive or comfortable way of reacting or being.

Tina · December 14, 2009 at 3:08 pm

The person who knows how to laugh at himself will never cease to be amused. A bad attitude is worse than a bad swing. It is a good idea to believe only half of what you hear, but be sure the half you believe isn’t the wrong half!

Rose · December 14, 2009 at 3:12 pm

Money isn’t everything, but it does quiet the nerves a little. It isn’t everything: there are also charge accounts, time payments, and credit cards and it’s mighty handy when you’ve lost your credit cards.

Landfall · December 16, 2009 at 4:06 pm

Those are very encouraging and inspiring words, Bernadette. Very challenging too!

Rotary Machine · December 18, 2010 at 3:33 am

Hi – very great site you have established. I enjoyed reading this post.

Iyabo · February 3, 2016 at 6:57 pm

Thank you so much for this burst of inspiration. Yes, I’m in the dressing room and I’ve chosen to have the right attitude. I’ll succeed despite all odds. I’ll not give up on my dreams, no matter what the economy is like.

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