Anyone who organises business events will tell you that it takes a lot of creativity and hardwork to pull off. In between finding the best speakers, sorting out the catering and waking up at night wondering if anyone is going to turn up, you swear that you’re never going to do this again. But. On the D-day, when it all goes well and you see erstwhile strangers connecting and collaborating, you know that you’re going to do this again… and again.

Are you an event organiser? Do you absolutely enjoy bringing people together? Are you a business owner who has gained referrals, friendship or just encouragement from attending business events? Well, in your view, what makes a great business event and which ones have you recently attended? Please share your comments below.

Today, I touched base with my business event speakers and registered to attend another promising business event being hosted by one of my featured speakers – Jacky Sherman of The Referral Institute.

If you haven’t been living under a rock for the last couple of weeks, you must have heard the hulabaloo over Michelle Obama and Bill Clinton at the Democratic National Convention. Now, no matter what you think of their politics these two are pretty powerful speakers. It was instructive to watch how their words and raw passion inspired, engaged and absolutely moved their audience.

According to The Guardian in the UK, “The hugely popular former president gave an address aimed squarely at fixing Barack Obama’s blind spot with middle America.” And clearly it worked.

In the realm of business, speaking is also a great way to build a loyal following. I segment my database and it’s certainly clear that people I connect with via speaking engagements rarely disconnect (e.g. unsubscribe from mailing lists) and tend to become high value clients. If you’ve never considered business speaking, give it a go. Your audience doesn’t have to be 30,000 strong. You can do this in small groups locally or via monthly tele-classes.

Speakers can make or break a business event. You want business speakers who are knowledgeable but also warm and able to inspire an audience. What speakers have impressed you lately? Are you interested in speaking at business events? Do comment below to let me know as I have quite a few exciting business events in the pipeline!

The Editor

Ogo Ogbata is a writer, teacher, innovator and strategist.


The Editor · September 13, 2012 at 12:45 pm

Thanks so much, Oma! I think it’s because no matter how ‘clued up’ we get with regard to technology, deep down inside, we’re mostly very old fashioned at heart. Traditionally, seeing is believing. On such a deep level, we still believe in ‘pressing flesh’. It remains to be seen if this will change as the world becomes increasingly virtual. I doubt it though…

Oma Edoja · September 13, 2012 at 12:05 pm

Interesting article, Ogo! I agree that the contacts you make in person tend to be more permanent and more likely to work with you down the line. Someone once asked me why in-person contact works more powerfully than virtual. What do you think is the reason?

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