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Digital-Marketing-Success

Are you wasting time and money on activities that do not increase your impact and income? Do you sometimes find that you have spent the whole day on social media with little or nothing to show for it? If so, you are not alone. In this article, I share just some of the mind-set shifts and practical tactics I have used to generate tons of new subscribers, high-end clients and lucrative opportunities using simple, authority positioning, content. 

1. Narrow Your Focus: With dozens of popular digital marketing platforms available and new ones popping up every other day, it is so easy to get distracted. For stellar results, you need to focus when it comes to growing your business using Authority Positioning Content. If you like to diversify, resolve to generate as much results as possible where you are, before hopping to the next bright shiny platform. Better still, leverage results on one platform to launch your presence elsewhere.

For example, if you have a responsive mailing list of 5,000 subscribers or more, you could drive traffic from there to your business blog or encourage your existing subscribers to interact with your Facebook page (saving you some costs on Facebook advertising campaigns).

What I did? Focused mainly on creating and leveraging 3 main types of Authority Positioning Content: Webinars/Seminars, Expert Articles and Email Content. On Social Media, I kept my eye on no more than 2 to 3 platforms at a time namely: Facebook, LinkedIn and Twitter.

2. Play to Your Strengths: When it comes to creating Authority Positioning Content, authenticity is key! For example, don’t try to video blog on a weekly basis just because everyone else is doing so – especially if you prefer not to be in front of the camera. Yes, videos are gaining popularity but there are still many people who have achieved significant digital marketing success without utilising videos.

If you excel at writing, focus on that and merely supplement it with the less enjoyable methods. It is still possible to build ‘intimacy’ with your audience through the written word. That said, bear in mind how your audience prefers to be communicated to and create a win-win proposition for all concerned.

What I did? Delivered free clarity and strategy sessions to a pre-qualified audience, presented a simple webinar and emailed my database of subscribers about it.

3. Create More Relevant, Helpful and Personal Content: There is no such thing as too much content. Think about it. There are already millions of books published yet people want to read new books. There is a lot of music available already yet people want their favourite artists to release new material. Why do people buy more and more films or watch so many videos online? The demand for knowledge is insatiable!

Authority-Nugget#11

Furthermore, content is a vehicle for personal and brand expression. If you don’t stop talking to your friends simply because you spoke to them last month, then why should you stop talking to your clients, prospects and stakeholders? Meaningful communication is the lifeblood of our personal and business relationships. That said, there is no need to perpetuate empty chatter. To stand out from the crowd, create Authority Positioning Content that is relevant to your audience, solves nagging problems and gives people a little piece of who you are. Be bold, be loud, be serious, be hilarious and most of all, enjoy the journey.

What I did? Carried out market research within relevant groups in order to uncover the pain points in my target audience. Next, I generated innovative ideas as a direct response to these pain points, created a simple service priced at $1,500 and asked my audience for some feedback on it. As there was instant demand for this service, I opened up my calendar for free exploratory sessions and sales calls. After proving the demand by making the first few sales over the phone, I created and delivered a webinar for a test launch. Then made several more sales using the webinar. Just 1 sale per week of a $1,500 product or service yields a 5 figure income in 60 days. 2 or more sales per week creates a 5 figure income in 30 days. To double your profits? Double your pricing and number of sales. 

4. Influencer Outreach: Half the battle is creating effective content, the other half is getting your content in front of the right audience. The bigger that ideal audience is, the better. Two powerful and quick ways to reach the masses with your content are via Facebook Advertising and Influencer Outreach.

What I did? Reached out to influential experts in my niche and inspired them to promote my offer to their trusting audience. It wasn’t easy but persistence paid off and the fact that I had an innovative idea with proven demand helped for sure. The first time I used this strategy, I was amazed to generate over 650 subscribers in 2 days and thousands of dollars worth of sales in 2 weeks (a 300% boost in profits for my new ‘product line’) despite taking imperfect action.

In my upcoming free webinar, I share how a little known service-based company used the same strategies I teach to gross $40,000 of sales per month. Plus how a tech start-up generated 5,000+ subscribers, 535 customer applications and $3,425 of income in just 5 weeks without any paid advertising. The latter company was able to get such great results with a low-priced SaaS offer and others have achieved better returns even with higher priced offers.

5. Co-Create and Cross Promote: Authority Positioning Content is so much easier and fun to create when you do so with like-minded people. Many hands make light work. Could you co-author articles with colleagues? Could you interview someone you admire in your industry and share the conversation with your audience? Could you partner with others to host local workshops or on-line conferences?

What I did? Within the 30 day timeline, I co-hosted a webinar with influencers who promoted my content to their highly engaged audiences. However, this principle works well even without webinars. For instance, I teach my clients who are not ready to deliver webinars, how to simply use blog posts to attract dream clients and opportunities.

Over the years, I have grabbed the opportunity to co-create high-impact content by interviewing several 6 and 7 figure entrepreneurs (including influencers like Dave Kerpen – CEO of an Inc. 500 company and a super Likeable person). If you ask nicely, most decent people will support your honest endeavour by promoting the co-created content (on social media at the very least or any other platforms agreed upon) – which means more exposure for you too.

The Inspire in Business Event!

6. Reinvent and Leverage: Most experts and leaders publish content, get a dozen reactions to it on social media (if they are fortunate enough) and move on matter-of-factly to the next content creation task. On the contrary, I believe in squeezing out the last drop of juice out of everything I do and teach my clients to do the same too. How can you leverage your existing content to increase your impact, income and freedom?

What I did? Improve the successful webinar content and carry on promoting it using social media, paid advertising and various other methods. You don’t necessarily need 5 different webinars. I know of people who earn 6 figures or more each year by promoting a single webinar over and over again.

A couple of years ago I hosted a web-based conference (The Inspire in Business Event: How To Get Noticed in Your Niche, Inspire Your Audience and Create More Revenue Right Now). Said event featured a range of seasoned entrepreneurs from across the globe and after it was done, I was left with a ton of valuable content both from ‘celebrity business owners’ and the more silent achievers many in the start-up phase find so relatable.

Rather than bury the archive in the dust, I re-engineered it into expert articles, an evergreen lead generation system and a mid-priced digital product. This translates to continued exposure for the participants and opportunities to get my message to new audiences.

Yes, it’s important to create new content and engage in the digital conversation but at the end of the day, we all have a finite amount of time so it’s smart to maximise the work you have done in days gone by.

Leverage is also all about maximizing your existing sales opportunities. Do you have products and services people really want to buy? Do your offers convert? Can you offer additional products and services? Can you double or triple your pricing by increasing the perceived value of what you are offering? Think about it. Much easier it is to upgrade your existing customers than to find new ones from scratch.

7. Track, Tweak, Rinse, Repeat: It goes without saying that you need to clearly define your objectives and key performance indicators when it comes to your digital marketing. Set realistic goals, keep an eye on the figures and constantly be on the lookout for ways to improve your results.

What I did? Tracked key metrics such as link clicks (using tools like bitly or pretty link), opt-ins to my subscriber database, sales enquiries, actual sales and of course income generated. Yes, social proof is helpful but at the same time, we need to beware of digital activities that yield more ‘vanity value’ than practical value.

That said, this is not a call to obsess over figures. It is far more beneficial to uncover new platforms and avenues to expose your Authority Positioning Content to people out there who may be searching frantically for the solutions you can bring to their lives.

In Summary: 

We have examined 7 simple ways to double or even triple your profits in 30 days or less using Authority Positioning Content. In today’s fast-changing digital economy, it’s important to capture the imagination of your audience and maximise your message.

However, we all know that simple does not necessarily mean easy. According to research, the common obstacles faced by most business owners when it comes to improving their results are lack of time and detailed know-how. Thankfully, such obstacles are not insurmountable. Discerning experts and leaders will do well to find what works for them and claim their share of the digital market space.

Next Steps: 

Too busy to create content? Click Here to Discover Secret Strategies used by The Top 2% of Experts To Create Income-Generating Content in Record-Breaking Time! 

If you enjoyed the article, do pass it on to like-minded people on your social networks. Thanks so much for reading and best wishes on your entrepreneurial journey!

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 Intel-Content

In today’s noisy and competitive digital economy, experts, leaders, service-based business owners and creative entrepreneurs are constantly searching for new and better ways to boost their visibility, impact and income. However, many overlook one simple yet powerful tool. This article examines 4 reasons why Intelligent, Thought Leading, Content can yield the best ROI for your enterprise – even if you think there is too much content in circulation already. Read on and share to inspire others. 

  1. The Authentic Alternative: 

When I started my own business several years ago, I struggled with marketing methods like cold calling and could not afford to spend a fortune on fancy advertising. Having honed my writing talent since I was 4 years old, I communicated my message to an ideal audience through stories, thought leadership articles, presentations and other forms of content. It worked! Soon I was being interviewed on BBC programmes (including a documentary), featured in newspapers, respectable training journals and high-traffic blogs.

Even better, sales conversations became easier. In fact some prospects began to pro-actively enquire about my high-end services and enrol themselves into them. I was even more humbled when a client paid thousands of dollars, jumped on a plane and flew all the way from a different country to attend a Consulting Day with me. Today, like many other consultants who have awoken to the possibilities, I work with clients across Europe and North America from my base in the UK. None of this would have been possible without the opportunity to share thought leadership content with a global audience via the digital platforms freely available today.

The point is that I aligned with the methods that came most naturally to me. Often-times, we are bombarded with numerous tactics and think we must deploy them solely because others have achieved results. However, although attainable results are an important consideration, replication is more likely when we consistently and passionately show up throughout the implementation process. But how can people be passionate for any length of time about things that do not really interest them? In my opinion, every human being is a content creator. Babies slide out of the womb triumphantly screaming ‘content’ and even unschooled children are pretty decent story tellers. In contrast, many people struggle to excel in sales despite years of training and practice.

Furthermore, thought leadership comes more naturally to entrepreneurial people because in essence, entrepreneurs disrupt convention and inspire a new way of productively living in the world. If you are an entrepreneur (especially a creative entrepreneur) you are already poised to win in the content marketing arena. To rise above the noise, re-frame the unique ideas you are already sharing on a daily basis (with colleagues, clients, partners or even family members) in a context that is applicable to a wider audience. To create a global thought leadership platform, you’ll need to leverage what you know on a bigger scale.

For instance, Tim Ferris developed various ideas while working 14-hour days at BrainQUICKEN (a nutritional supplements start-up he founded) and leveraged his personal escape from a workaholic lifestyle into a book titled The 4-Hour Workweek. The success of the book helped him launch and grow a thought leadership platform that has led to significant global visibility, impact and income. Tim has since published several other New York Times and Wall Street Journal best-selling books and invested in companies such as StumbleUpon, Evernote, Uber, Facebook and Twitter.

Whilst it can be argued that a 4-Hour Workweek (and Tim’s seemingly overnight success?) are not feasible for everyone, many unusual ideas are designed to get people thinking about broader concepts in order to create practical solutions more tailored to their needs. For instance, stressed out entrepreneurs can explore ways to shave a 40 hour work week down to 14 hours – or perhaps alternate the typical work week with indulgent dedication to personal interests.

Tim-Ferriss

  1. The Platform for Leverage:

It’s no secret that digital media is changing the economic landscape – probably faster than the speed of your Wi-Fi connection. According to research, 61% of Internet users research products online (Interconnected World) and 81% of U.S. consumers trust information and advice from blogs (Blogher).

Whereas humans originally congregated in physical communities (village square, watering hole etc.), the digital space is increasingly becoming the leading destination for recreation, information and transformation. The autonomous nature of blogs in comparison to mainstream media channels also means that prospective customers are probably more likely to make a purchase based on ‘digital street cred’ than traditional advertising endorsement.

Yes, there is already an enormous amount of content available but the reality is that humans have an insatiable appetite for it. Music aficionados want their favourite musicians to release new music even though there is an abundance of music already. Voracious book readers want the next best thriller. Film watchers want the next blockbuster and people with the problems you can solve are searching online for solutions every single day. That said, productised thought leadership content needs to be structured in certain ways and combined with effective systems and support in order to command premium prices.

Authority-Nugget#11

  1. Free or Low Entry:

Neil Patel, a Seattle based angel investor and analytic expert (with a client portfolio that includes Microsoft, Inc. and General Motors) has described today’s digital media platform as “the lowest cost way to build an audience and turn them into customers.” He should know after using a tight budget of a few hundred dollars to generate over $100,000 in traffic and new customers for a client. Such results can be typical for those who use effective strategies consistently – be they small business owners or corporate leaders. “Blog consistently…” is Neil’s top tip, “and make your content useful and sharable.”

The same principle of consistency served Pete Cashmore well when he launched Mashable.com at the age of 19. A tech aficionado at a time when mainstream interest in digital media was in infancy, Pete grew his readership from zero to 2,000,000 within 18 months mainly by cranking out 1 to 5 top quality articles per day (in the first year when there were no advertisers).

In 2012, Mashable was valued at $200 million and has grown in leaps and bounds since hiring a writing and editorial team. Compared to traditional media platforms (such as TV, Newspaper and Radio) which typically demand an advertising outlay worth thousands of dollars, new media platforms can be set-up at little or no cost and powered for free using relevant thought leadership content.

However, free entry does not mean that participation requires nothing. Content creation is notoriously labour intensive and publishing is becoming even more competitive. Furthermore, thought leadership requires even those who have the natural potential to carefully develop that potential and boldly take the stage. It may not be easy but with the right systems and support, worthwhile results can be achieved.

Authority-Nugget#8x

  1. Authorship and Legacy:

Whilst most people have little or no subsequent use for newspaper and TV adverts, your thought leadership content can serve as an enduring body of work in its current format and can be profitably leveraged in multiple complementary formats. For instance, articles can be compiled into reports or expanded into books of various sorts. This is a great way to reach new audiences, enhance your professional credibility and pass on knowledge to future generations in a more organised and tangible form.

According to Kira Henschel, founder of HenschelHAUS Publishing, Inc. “The major reason why people write books is because they want to leave a legacy when they inevitably pass on.”

Thought leadership content can either work quietly alongside your existing business development infrastructure or take centre stage in your arsenal – attracting clients, partners, speaking invitations and life-changing opportunities from far and wide whilst you focus on other concerns. The key is investing the time and soul into creating and publishing top-quality evergreen content rather than topical copycat gunk.

In Summary:

We have examined 4 reasons why thought leadership content can significantly boost your visibility, impact and income – provided you create and publish it in the right way. We have also identified that lack of time and know-how are perhaps the most common obstacles to success in this endeavour. However, such obstacles are not insurmountable and discerning experts and leaders will do well to thoughtfully claim their share of the digital market space.

Recommended Resource:

Would you like to Increase Your Expert Status, Impact and Income? Are you too busy building your business to spend countless hours creating content? You are not alone. That’s why this Free Resource pulls back the curtains on the Secret Strategies The Top 2% of Experts Use for Creating Income-Generating Content – in Record-Breaking Time!

If you want to leverage your time and create more freedom in your service-based business, Click Here!

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