Secrets To Successful Joint Venture Partnerships – Milana Leshinsky
When I decided to publish a blog series on how to inspire incredible business results, I knew right away that I had to interview Milana Leshinsky. And why not? Her story is the stuff that legends are made of. Besides, the first thing that strikes you when you meet Milana (either virtually or in person) is her simple and unassuming nature. Which is remarkable really when you consider that she has sold millions of information products and services online, helped thousands of entrepreneurs to create highly profitable businesses (without sacrificing their personal freedom) and pioneered various coaching programmes and associations.
Originally from Ukraine, Milana spent most of her life studying to become a music teacher at prestigious music schools within the former Soviet Union. When her family immigrated to the United States, she enrolled at a local music college in New York but found the education system in America to be ‘very different’. She quickly switched to another major – business administration and later on computer information systems. In the year 2000, she discovered the power of leveraging online technology to reach a hungry global market and strongly desiring to become a work-at-home mom, quit her job and launched an Internet-based business on her own.
When I asked Milana if she felt terrified about the prospect of quitting her job, she explained that an impromptu visit to the child care facility she used at the time had pushed all the right buttons. “My child was neglected there. Nobody really cared and that got me thinking.” She said. And thankfully the move has paid off as these days she happily admits to sleeping without an alarm clock, looking forward to Mondays, working just 4 or 5 hours per week from a beautiful home office and attending 90% of her children’s special events. Plus (she hastens to add) “No deadlines, a half-blank calendar and a chance to take a nap any time during the day!”
However, this life-changing process was never painless. “At first I thought that being my own boss was the best thing in the world! But a year later I found myself stressed out, working 12 hour days, with hardly any time or energy left to enjoy my family (which is why I quit my job in the first place).” She candidly explains. “In my search for a better business model, I discovered many new strategies that completely shifted the way I sold and delivered my expertise.”
One of those strategies is successfully leveraging Joint Venture Partnerships to get more clients, sell more products (or services) and build a massive list of hot prospects. For instance, not long after she quit her day job, it was an acquaintance who sent the steady stream of web design clients that helped to pay the bills. When the going got tough, she accepted a cheque from her mother, to cover the mortgage payments, but fortunately did not need to cash it.
After writing and successfully selling 3 digitally published books, Milana was introduced to coaching (which was almost unheard of at the time – believe it or not). Then things moved very quickly and in 2002, she founded the Association of Coaching and Consulting Professionals on the Web (ACCPOW) – a place for coaches to learn and acquire the tools for building a global business. She also pioneered a global Coaching Telesummit in 2005 and later transformed it into The Coaching Super Summit, a live event for coaching entrepreneurs worldwide.
“At the time, I didn’t expect to make a lot of money from these activities and did them mainly to help my members in areas I wasn’t particularly knowledgeable in. Much to my surprise it was a big hit. Just imagine connecting with the top experts in your field and simultaneously getting their highest endorsement (of you and your offerings) to their loyal audience.
For me and a handful of other experts who have used such strategies it’s meant having a coaching schedule packed for months in advance and not having to scrape and scrounge for clients or worry about where the next pay cheque is coming from. It’s also meant establishing a profitable coaching practice where freedom is the cornerstone, where passive income allows you to step back and focus on what you enjoy instead of grinding by on hourly fees and where you don’t waste time chasing after prospects because they happily come to you.”
However, the reality on ground remains that finding people to collaborate with in business is hard (especially when one is just starting out) and it is so important to find partners who are a right fit – partners whose audience are also a right fit for one’s products and services. In the business world, the ‘unwritten rule’ of the game is reciprocation. This forces many business people down the path of cold calling and intense rejection.
“Everyone has got something to offer. If you can’t offer the big players reciprocal promotion, you can offer them a chance to be part of something cool and exciting – like a great business idea. For instance, when Nicola Bird launched JigsawBox, I was delighted to promote this to my community of coaches because it was such a unique idea. It’s all about building relationships and taking small steps.” Milana suggests.
When I asked Milana, during our interview, how she coped those first few years in the United States, she mentions a series of hilarious incidents. For instance, suddenly seeing tons of people dressed in masks and horrific costumes (both on the streets and in the offices) and wondering if they had gone crazy (it was Halloween!). When asked if she has any regrets whatsoever about forsaking ‘music; her first love’, she doesn’t need too much time to think about the answer. In a nutshell, she is at the top of her game and has the best of many worlds. From the look of things, there is no stopping her either.
Milana’s book, “Coaching Millions: Help More People, Make More Money, Enjoy Your Ultimate Lifestyle,” has been named the definitive guide to turning a coaching practice into the ultimate lifestyle business and a passive income machine. You can find out more about her at: www.milana.com
Listen to Milana’s interview at ‘The Inspire in Business Event!’ to discover why you’re actually in the relationship business no matter what you sell and how to nurture profitable business relationships with your partners. She also shares how almost anyone today can get more clients, sell more products and build a massive list of hot prospects using Joint Venture Partnerships. Plus of course, where to find hundreds of business owners who are eager to partner with you! Find Out More Here!