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Top Tips for Inspiring Creativity in Business!

TIP # 31: PERSONALISE YOUR BRAND.

In today’s competitive business terrain, it goes without saying that you need to stand out from the crowd. Not only will this distinguish you from the competition, it will also make you incredibly attractive to potential customers, collaborators and even the media. There are so many different ways to go about distinguishing your business (and we explore these further on the blog) but the key thing you must realise is that YOU are what drives your business.

Your ideas, vision, passion and character leave footprints every step you take and shape the partnerships and collaborations you make. So, if this is happening anyway, would it not be more productive to stop hiding behind your business and truly ‘personalise your brand’? Remember, people like people who are just like them.

What to do? For starters, are you (and your team) visible enough on your website and social media platforms? Don’t be shy and don’t ‘over-share’. Just reveal, when relevant, the unique person you are.

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What are your thoughts about creativity in business? What creative insights have worked well for you and your team so far? Please share them in the comments section below so that more people just like you can create real change in their lives and businesses.

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The Editor

Ogo Ogbata is a writer, teacher, innovator and strategist.

1 Comment

E.M Roberts · June 18, 2013 at 1:25 pm

Distinguishing one’s business is vital in today’s economy. I would be interested in finding out more about your online classes.

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