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I am excited to announce that Creativity and Sense Training and Consulting has partnered with WeWork Moorgate to launch The Inspire in Business Evening Event in London!

WeWork is a great fit for us as it is a platform for creators – providing the space, community and services you need to create your life’s work. Undoubtedly one of the largest co-working spaces in the world with over 45,000 members in 24 cities and 7 countries, Moorgate is their flagship office – hosting as much as 3,000 small business owners and enterprise organisations.

THE WHY NOW…

Have you ever wondered why some business people lead themselves successfully, inspire their teams to greatness and lead in today’s competitive marketplace? Are you fed up with ‘business as usual’ and ready to create more income and freedom right now? Would you like to take a day out of your business in order to tap into the collective wisdom of people who have achieved success in their own right (so that you can walk away with practical and tactical strategies that fire you up to create a bigger impact)?

When I started my own business several years ago, I struggled as most people do. Then I finally figured out ONE thing which has made a huge difference. The one thing? Inspired leadership! According to Forbes; “When people are inspired by a business, 81% will recommend it to family and friends and 55% will spend more money with it!” However, the problem is that we live in very shaky times! Plus creating a profitable business in a way that inspires others is a lot harder than many people think.

So I searched far and wide for people who demonstrate this quality in their own lives – bringing value to others and creating innovative solutions in the marketplace. I searched, not necessarily for celebrities, but for authentic people with stories you can relate with and practical insights straight from the trenches. I searched… and as I finally found these people, created a UNIQUE Event that would bring them all together under one roof.

Whether you are new in business or have decades under your belt, there is always something to be learned. Inspiration is the catalyst for creativity and productivity… Like the African saying goes; “If you want to go fast, go alone. If you want to go far? Go together.”

Tomorrow is not promised and the time is now. If you are tired of doing business the harder way or simply want to lead with influence and grow your profits, find out more!

@ www.inspireinbusiness.com/london 

 

At this UNIQUE Event, You Will…

#1. Learn simple, authentic and powerful ways to create more effective leadership – personally, in your team and in the marketplace as well. Whether you are a one-man band for now, just starting to hire or a more established business owner, you will benefit from this event.

#2. Hear from the carefully handpicked speakers on our panel and get answers to your questions live.

#3. Take time out from working in your business so that you can come back recharged and ready to create a bigger impact with your life’s work!

#4. Walk away with practical insights, industry trends/developments plus useful tools and resources. From Content Rich Presentations on the latest marketing techniques to training on essential skills like inspired leadership, creativity and innovation, we’ve got you covered. Learn how to stand out from the crowd, regularly attract dozens of clients and opportunities in any economy and build stable teams that make the dream work!

#5. Meet and mingle with like-minded business owners so that you can create a supportive and collaborative network.

#6. Receive spotlight coaching and practical feedback.

#7. Win fantastic gifts from some of our sponsors and join us to pay it forward by raising some funds for select charities.

Plus so much more…

Come and hear the carefully selected speakers share their personal stories and powerful insights. Come and network with like-minded people so that you can ‘connect to innovate’. Come with your questions and join the candid conversations. We look forward to serving and supporting you!

Find out more and snap up your early bird tickets to The Inspire in Business Event!

@ www.inspireinbusiness.com/london 

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Do you run a creative or service based business online or off? Do people keep asking what exactly it is you do and how you are different from others (no matter how many times you explain)? Do prospective customers gasp in shock when you mention your prices yet happily buy the more expensive options offered by your competitors? Do you struggle to attract clients, collaborators and the media attention you need to take your business from local to global?

Well, let’s face it, differentiation is getting harder and harder these days. For starters, technology has made it easier to start a business with as little as a website and a mobile phone. Thanks to Google, everyone can be an ‘expert’ and with millions of job seekers exploring self-employment, the market is as competitive as ever. Whether you are a lawyer or a coach, a consultant or a blogger, there are far too many people doing exactly the same thing you do. That’s why this article shares some helpful insights, real life stories and strategies to help you STAND OUT better in your crowded market. Do read on and share to inspire others.  

** Introspect and Project! **

STANDING OUT in business always begins with looking inwards, embracing and then projecting one’s unique character traits, stellar skills and life-defining experiences. Every human being on the face of the earth is distinct. Add to that, the unique mix of experiences and influences we all have and it would be impossible not to stand out. The problem though is that many people lack sufficient self awareness, neither value nor explore their full spectrum of abilities and feel immense pressure to conform. Whilst the majority cower in the shadows of convention, the few who cut against the grain are certainly reaping the rewards.

Some Examples of Real Businesses that STAND OUT and Create BuZZ around the world:

1. Painting The Town Red: ‘Red Shoes Coaching’

Creativity in Business

(c) Red Shoes Coaching

Based in Sheffield; England, ‘Red Shoes Coaching’ certainly does a good job when it comes to standing out from the crowd. According to founder, Kay Gill, inspiration struck one day whilst having lunch with a girlfriend. Upon discovering that many women regard red shoes as a symbol of confidence, excitement and vitality, Kay created coaching services that inspire more ‘red shoe’ moments for her audience – namely professionals of both sexes as well as business owners.

This is just one of many good examples of how to carve out a niche without slicing oneself out of the market. What do Red Shoes Coaching do? Well, essentially the same work as everyone else – yet the company’s ‘how and why’ has created a paradigm shift and a brand that is bold, exciting and memorable.

2. Blogging Boldly: Dooce, Forleo and ‘Truth About Cars’ in the Smitten Kitchen?

Creativity in Business

(c) Smitten Kitchen, The Truth About Cars

With millions of websites and blogs competing for eyeballs, the stakes are higher than ever. Voted one of the top blogs in the world by the publishers of Time Magazine, The Truth About Cars serves up super-feisty automobile reviews mixed with thoughtful social commentary about cars plus car-related history and politics. Quite an eclectic mix there but when it comes to standing out, contrast can be a good thing especially if you know how to balance out the elements.

On the other-hand, foodie blog, The Smitten Kitchen has garnered multiple awards and reviews from The New York Times, Martha Stewart Living, InStyle Magazine and Forbes to mention a few, thanks to it’s author’s personable writing style garnished with stunning food photography.

Creativity in Business

(c) Dooce, Marie Forleo

When Heather Armstrong got fired over her blog well over 13 years ago, she cleverly turned Dooce into a full time income stream for herself, a husband and two children. The winning formula is Heather’s ability to serve up the highs and hiccups of everyday life on the platter of her personality. Whereas most people feel conflicted about their multiple talents, Marie Forleo has whipped up hers (choreography, dance, marketing and life coaching etc.) into a hugely popular video blog. She is upfront about her occasional swearing and double-entendres not being everyone’s cup of tea (not my preference either). However, it is her quirky and lively manner that make her branding pop and attracts her ideal audience in droves.

You will notice that by mining their personality and life experiences for inspiration, these bloggers have distinguished themselves in a fiercely competitive blogosphere – attracting tons of traffic, opportunities and multiple streams of business income. From a branding perspective, they are very interesting. Although the raw materials are in abundance, standing out in this way can be one of the scariest things you can do. It takes courage and some hand holding along the way.

3. Redefining Virginity: Richard Branson

Creativity in Business

Outstanding marketing will attract the right customers to your business but it takes a lot more than that to create buzz and keep those customers eating out of your hands. When I asked my facebook community to name businesses that inspire them, Virgin was definitely a front runner. In-fact those who responded spoke passionately about the free upgrades, champagne and chocolates they had received on Virgin Airline flights whilst exclaiming ‘Virgin rocks’.

Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays as well as health & wellness. Across its companies, Virgin employs approximately 50,000 people, in 34 countries and global branded revenues in 2011 were around £13bn ($21bn). Thumbs up to Richard, who has infused personal qualities (such as friendliness and a penchant for adventure) into his company culture.

4. Cooking Up A Storm: Akhaya Cookery School

Creativity in Business

Featured on CNN, TimeOut and various publications, Akhaya Cookery School is hailed as the first cookery school in London to dedicate itself solely to African cuisine. Customers can’t seem to stop talking about it’s interactive cookery classes which explore the historical and cultural influences behind some of today’s popular African dishes. For instance, ‘Follow the Spice Trail’ – a two-day course (priced at £250 per head) takes its inspiration from the ancient spice routes of Africa, as well as those crossing Arabia, the Far East and India. Students typically get a welcome glass of wine, all ingredients, a copy of the school’s recipe book and the choice to take their cooking home. These imaginative courses, workshops and private classes offer a fresh and exciting cultural experience. Award winning founder and head chef, Jennifer Okpapi, originally Nigerian, says Akhaya is her middle name and means UNIQUE!

Sometimes it’s not enough to mention where you come from on your website. This is a great example of how cultural heritage can be leveraged to make almost any business STAND OUT from the crowd. Sadly many of the businesses I come across neglect the wonderful opportunity to create outstanding and exciting products, services, branding and ethics simply by weaving in cultural undertones when appropriate.

5. Milking It Big Time: Moo.Com

Creativity in Business

(c) Moo.Com

And last but not least, Moo.Com merits a mention for its use of technology to create products that pop. In the not so distant past, business cards were mainly one sided creatures. Thanks to MOO’s invention aptly dubbed, ‘Printfinity’, a different design (text and images) can be printed on the back of every single card in the pack whether you order 50 or 5,000 cards. Use this to show off your design portfolio, your range of products and services or maybe just more information about what you do. Remember, it’s not enough to ‘Distinguish Your Business!’, you’ve got to creatively communicate your uniqueness too. These top quality cards can make a great conversation starter helping people to remember you and your brand.

In Summary:

Differentiation is getting harder and harder in today’s global economy. Whether you’re working on your branding, products, books, blogs, social media, company culture or customer service, bland is no longer enough.

  1. Think about your person, passion, skills and life experiences. What is unique about you? And how can you infuse more of that into your business?
  2. Think about your audience. What keeps them awake at night? What do they need the most from you and how can you provide this in a fresh, compelling and cost-effective way?
  3. Think about your peers. What are they doing? What appears to be working? How can you bring more value and excitement to your marketplace?

Go ahead and think about it. Then please share your answers or experiences in the comments box below!

Additional Resources:

If you enjoyed this article, you will also enjoy our inspiring business events packed with tips and strategies guaranteed to help you ‘STAND OUT in Your Crowded Market’ without costly trial and error. To find out more, GO HERE

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Member of The Month Feature: Chamber of Commerce Magazine!

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It was such a good experience being featured in the Chamber of Commerce InBusiness Magazine recently as a member of the month. Hot off the press and already generating new opportunities. #Gratitude Related Posts: Literary Novel, Egg-Larva-Pupa-Woman, Published in Commemoration of Nigeria’s Independence Day and Black History Month.

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In today’s fast moving global economy, the reality is ‘Lead or Die!’ Running a successful business requires more than just having a great idea. It requires leadership. And every business owner (big or small) is a leader. However, the problem is that creating a profitable brand, business or leadership that inspires and influences others is a […]

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