Have you ever wondered why some business people truly inspire their employees, customers and the public in general while others watch from the side lines? Are you fed up with ‘business as usual’ and ready to create more income and freedom right now? Would you like to take a day out of your business in order to tap into the collective wisdom of people who have achieved success in their own right (so that you can walk away fired up to create a bigger impact)?

When I started my own business several years ago, I struggled in many ways. Then I finally figured out ONE thing which has made a huge difference. The one thing? Inspired leadership! In fact, according to Forbes; “When people are inspired by a business, 81% will recommend it to family and friends and 55% will spend more money with it!” However, the problem is that creating a brand, business or leadership that truly inspires is a lot harder than many people think.

So after studying this topic for many years and delivering packed out seminars on it in London, I began to search far and wide for people who demonstrate this quality in their own lives – bringing value to others and creating innovative solutions in the marketplace. I searched, not necessarily for celebrities, but for authentic people with stories you can relate with and practical insights straight from the trenches. I searched (and searched) and as I finally found these people, created a UNIQUE event that would bring them all together under one roof.

This event is like no other you have attended because it is something personal I have created from the heart as my gift to you. Whether you are new in business or have decades under your belt, there is always something to be learned. Inspiration is the catalyst for creativity and productivity… Like the African saying goes; “If you want to go fast, go alone. If you want to go far? Go together.” Tomorrow is not promised and the time is now. If you are tired of doing business the harder way or simply want to find out how to create a brand, business and leadership that inspires, CLICK HERE TO FIND OUT MORE.


Kicking off from Northampton, my neck of the woods, you’ll meet Dianna Bonner, who left her job at the International Tennis Federation to follow a childhood passion for photography. Come and hear how, despite numerous challenges, she was able to leverage authenticity and a strong personal brand to turn her passion into a renowned photography business which serves business moguls like Richard Branson, James Caan, Jamie Oliver, Karren Brady, members of the British Royal Family and blue chip companies too numerous to list here. Dianna will share practical insights you can apply for building a personal brand and of course putting your best face forward using profile building photography.

Up next? Paul Wakefield who tragically lost 7 family members in the space of 10 months in 2009, battled with depression and drugs and read a book for the first time at the ripe age of 28. Discover how Paul, ‘The Last Wakefield’, started a business with just £2.87 and has leveraged simple digital marketing strategies to grow his business and add value for clients like Audi, Renault and Jaguar. Named a Northumberland business champion by StartUp Britain, Paul is a Sage Business Expert and a contributor to a charity which supports orphans and street children in India.

Our special guest is none other than Andrew Loake – MD of ‘Loake Shoemakers’ based in Kettering. When your business has produced over 50 million pairs of bespoke shoes for over 130 years and built a multi-million global brand with customers in 50+ countries (way before the internet was invented), you have earned your place in our hall of fame. I first got to know about Loake after I noticed that my husband bought all of his work shoes there because “they look great and take the pounding!” Come and hear Andrew share this story of heritage and his perspective on what it takes to build a global business that weathers the storms. 

Exclusively  in London, I will present to you; ‘The Zero To Hero Chronicles’: a series of conversations with remarkable individuals who have defied the odds and have the practical insights to prove it. For instance, Steve Evans, a man who was born blind, pushed to the wall when the recent recession crippled his piano tuning business and yet was able to reinvent himself as a property investor with a portfolio now worth over a million pounds.

You will hear from Minda Jonuskis – the man who couldn’t speak English, came to the UK a few years ago with only £100 in his pocket and soon built MJ Exhibitions – a successful business which now employs 18 staff. You will hear from Rob Goddard who went from near suicide in Dubai after he lost it all to building a business that turns over £1.5million. And we can’t wait for you to meet AnYes Van Rhijn who reinvented her life at the age of 58 after relocating from France by train with 2 suitcases in tow and no income; pet-sitting for weeks to keep a roof over her head.

These achievers (and other surprise guest experts) will speak from the heart – sharing how they made the best of what was given to them so that you too can inspire in business.


At this UNIQUE Event, You Will:

#1. Learn simple yet powerful ways to position yourself as an authority in your field so that you can Stand Out from The Crowd, Inspire Your Audience and Create More Revenue Right Now!

#2. Hear from the carefully handpicked speakers on our panel and get answers to your questions live.

#3. Take time out from working in your business so that you can come back recharged and of course ready to create a bigger impact with your life’s work!

#4. Walk away with practical insights, tools and resources. From Content-Rich Presentations on the latest marketing techniques to training on essential skills like leadership, creativity and innovation, we’ve got you covered.

Don’t miss the sponsored workshop by Rob Tyson – Founder of The Tyson Report – an online and direct marketing company. Rob, started a 3 person front-room startup which reached sales of around $8M in 5 years and attained a listing on the London Stock Market. He has also raised £15m directly from private investors with no track record.

#5. Meet and mingle with like-minded business owners from all walks of life so that you can create a supportive and collaborative network.

#6. Receive spotlight coaching and practical feedback on your ideas and projects at The Sounding Board (slots are limited).

#7. Get autographed copies of my books at special launch prices with part proceeds going to select charities. Plus so much more…

This event is like no other you have attended. Come and hear the carefully selected speakers share their personal stories and powerful insights. Come and network with like-minded people so that you can ‘connect to innovate’. Come with your questions and join the candid conversations. I look forward to serving and supporting you!

To find out more and snap up your early bird tickets to The Inspire in Business Event, CLICK HERE!

Thanks so much for reading and sharing our content!

Creativity in BusinessDo you run a creative or service based business online or off? Do people keep asking what exactly it is you do and how you are different from others (no matter how many times you explain)? Do prospective customers gasp in shock when you mention your prices yet happily buy the more expensive options offered by your competitors? Do you struggle to attract clients, collaborators and the media attention you need to take your business from local to global?

Well, let’s face it, differentiation is getting harder and harder these days. For starters, technology has made it easier to start a business with as little as a website and a mobile phone. Thanks to Google, everyone can be an ‘expert’ and with millions of job seekers exploring self-employment, the market is as competitive as ever. Whether you are a lawyer or a coach, a consultant or a blogger, there are far too many people doing exactly the same thing you do. That’s why this article shares some helpful insights, real life stories and strategies to help you STAND OUT better in your crowded market. Do read on and share to inspire others.  

** Introspect and Project! **

STANDING OUT in business always begins with looking inwards, embracing and then projecting one’s unique character traits, stellar skills and life-defining experiences. Every human being on the face of the earth is distinct. Add to that, the unique mix of experiences and influences we all have and it would be impossible not to stand out. The problem though is that many people lack sufficient self awareness, neither value nor explore their full spectrum of abilities and feel immense pressure to conform. Whilst the majority cower in the shadows of convention, the few who cut against the grain are certainly reaping the rewards.

Some Examples of Real Businesses that STAND OUT and Create BuZZ around the world:

1. Painting The Town Red: ‘Red Shoes Coaching’

Creativity in Business

(c) Red Shoes Coaching

Based in Sheffield; England, ‘Red Shoes Coaching’ certainly does a good job when it comes to standing out from the crowd. According to founder, Kay Gill, inspiration struck one day whilst having lunch with a girlfriend. Upon discovering that many women regard red shoes as a symbol of confidence, excitement and vitality, Kay created coaching services that inspire more ‘red shoe’ moments for her audience – namely professionals of both sexes as well as business owners.

This is just one of many good examples of how to carve out a niche without slicing oneself out of the market. What do Red Shoes Coaching do? Well, essentially the same work as everyone else – yet the company’s ‘how and why’ has created a paradigm shift and a brand that is bold, exciting and memorable.

2. Blogging Boldly: Dooce, Forleo and ‘Truth About Cars’ in the Smitten Kitchen?

Creativity in Business

(c) Smitten Kitchen, The Truth About Cars

With millions of websites and blogs competing for eyeballs, the stakes are higher than ever. Voted one of the top blogs in the world by the publishers of Time Magazine, The Truth About Cars serves up super-feisty automobile reviews mixed with thoughtful social commentary about cars plus car-related history and politics. Quite an eclectic mix there but when it comes to standing out, contrast can be a good thing especially if you know how to balance out the elements.

On the other-hand, foodie blog, The Smitten Kitchen has garnered multiple awards and reviews from The New York Times, Martha Stewart Living, InStyle Magazine and Forbes to mention a few, thanks to it’s author’s personable writing style garnished with stunning food photography.

Creativity in Business

(c) Dooce, Marie Forleo

When Heather Armstrong got fired over her blog well over 13 years ago, she cleverly turned Dooce into a full time income stream for herself, a husband and two children. The winning formula is Heather’s ability to serve up the highs and hiccups of everyday life on the platter of her personality. Whereas most people feel conflicted about their multiple talents, Marie Forleo has whipped up hers (choreography, dance, marketing and life coaching etc.) into a hugely popular video blog. She is upfront about her occasional swearing and double-entendres not being everyone’s cup of tea (not my preference either). However, it is her quirky and lively manner that make her branding pop and attracts her ideal audience in droves.

You will notice that by mining their personality and life experiences for inspiration, these bloggers have distinguished themselves in a fiercely competitive blogosphere – attracting tons of traffic, opportunities and multiple streams of business income. From a branding perspective, they are very interesting. Although the raw materials are in abundance, standing out in this way can be one of the scariest things you can do. It takes courage and some hand holding along the way.

3. Redefining Virginity: Richard Branson

Creativity in Business

Outstanding marketing will attract the right customers to your business but it takes a lot more than that to create buzz and keep those customers eating out of your hands. When I asked my facebook community to name businesses that inspire them, Virgin was definitely a front runner. In-fact those who responded spoke passionately about the free upgrades, champagne and chocolates they had received on Virgin Airline flights whilst exclaiming ‘Virgin rocks’.

Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays as well as health & wellness. Across its companies, Virgin employs approximately 50,000 people, in 34 countries and global branded revenues in 2011 were around £13bn ($21bn). Thumbs up to Richard, who has infused personal qualities (such as friendliness and a penchant for adventure) into his company culture.

4. Cooking Up A Storm: Akhaya Cookery School

Creativity in Business

Featured on CNN, TimeOut and various publications, Akhaya Cookery School is hailed as the first cookery school in London to dedicate itself solely to African cuisine. Customers can’t seem to stop talking about it’s interactive cookery classes which explore the historical and cultural influences behind some of today’s popular African dishes. For instance, ‘Follow the Spice Trail’ – a two-day course (priced at £250 per head) takes its inspiration from the ancient spice routes of Africa, as well as those crossing Arabia, the Far East and India. Students typically get a welcome glass of wine, all ingredients, a copy of the school’s recipe book and the choice to take their cooking home. These imaginative courses, workshops and private classes offer a fresh and exciting cultural experience. Award winning founder and head chef, Jennifer Okpapi, originally Nigerian, says Akhaya is her middle name and means UNIQUE!

Sometimes it’s not enough to mention where you come from on your website. This is a great example of how cultural heritage can be leveraged to make almost any business STAND OUT from the crowd. Sadly many of the businesses I come across neglect the wonderful opportunity to create outstanding and exciting products, services, branding and ethics simply by weaving in cultural undertones when appropriate.

5. Milking It Big Time: Moo.Com

Creativity in Business

(c) Moo.Com

And last but not least, Moo.Com merits a mention for its use of technology to create products that pop. In the not so distant past, business cards were mainly one sided creatures. Thanks to MOO’s invention aptly dubbed, ‘Printfinity’, a different design (text and images) can be printed on the back of every single card in the pack whether you order 50 or 5,000 cards. Use this to show off your design portfolio, your range of products and services or maybe just more information about what you do. Remember, it’s not enough to ‘Distinguish Your Business!’, you’ve got to creatively communicate your uniqueness too. These top quality cards can make a great conversation starter helping people to remember you and your brand.

In Summary:

Differentiation is getting harder and harder in today’s global economy. Whether you’re working on your branding, products, books, blogs, social media, company culture or customer service, bland is no longer enough.

  1. Think about your person, passion, skills and life experiences. What is unique about you? And how can you infuse more of that into your business?
  2. Think about your audience. What keeps them awake at night? What do they need the most from you and how can you provide this in a fresh, compelling and cost-effective way?
  3. Think about your peers. What are they doing? What appears to be working? How can you bring more value and excitement to your marketplace?

Go ahead and think about it. Then please share your answers or experiences in the comments box below!

Additional Resources:

If you enjoyed this article, you will LIKE our ‘Inspire in Business Event!’ – packed with tips and strategies guaranteed to help you ‘STAND OUT in Your Crowded Market’ without costly trial and error. To get a free ticket to this global event, GO HERE

Thanks so much for reading and sharing our content!

7 Ways to Double Your Profits in 30 Days or Less Using Authority Positioning Content!


Many experts and leaders today have their hands full trying to create Intelligent Content on a regular basis. To make matters worse, not a lot of them are getting the results they want. Are you investing 3 to 5 hours on a single article only to get a handful of likes and shares but no client enquiries let alone any sales? Are you spending the whole day on social media with little or nothing to show for it? If so, you are not alone. In this article, I share just some of the mind-set shifts and methods I have used to generate hundreds of subscribers each time, happy-to-pay clients and lucrative longer term contracts using Authority Positioning Content.

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